Treatment - Music Video

Starting our Treatment

In today's lesson we started our treatment.

My Group Partners' Blog Links

http://besianarexha.blogspot.co.uk/
http://stanleytuckerleytona2.blogspot.co.uk/

The Weeknd - Reminder Preliminary Task

Using Premiere Pro to edit the Preliminary Task

These photos were taken whilst we were editing our practice lip sync task video.

In today's lesson, we used premiere pro to edit our video. I improved from the first time I practiced with lip-syncing. Also I used a variety of shots such as close ups and long shots for the video. For my final project I would like to include some point of view shots and a drone to get birds eye view shots. This is very common for my genre which is contemporary RnB and hip-hop.

In the intro of song, we used 4 pictures (1 second each) to match the beat. This worked and was completed through Premiere Pro as we cropped each clip and added it to the intro. One improvement we could keep in mind is the third shot we used the actor was crouched near the car which made him look small compared to the car. Normally,  RnB artists use cars to represent status and they make the cars look small compared to them. For my final project I will either get my artist to sit on the car or shoot it from a worms view to make him look superior.

Camera Induction Day

For our camera induction day, we were told to make sure that when we film our camera settings matches the setting shown in the image above. 

The settings made sure the camera was on the video mode, made sure enough light was given and some settings made sure the contrast was not too high or low. It was said that when filming in a dark place the camera quality reduces which meant we were filming outside and as this is just a preliminary task we did not want to have a bad quality video as our first music video.

It was very easy to use the camera and I was shooting the clips I had to make sure I kept checking through the other clips so that the lighting was the same in all videos.

Research/Case Studies

Analysis of Music Video 1:



Analysis of Music Video 2:



Analysis of Music Video 3:

Conceptual, Narrative and Performance Based Music Videos

Today, we learnt that there were 3 types of music videos. These 3 types are listed and explained below:

Conceptual Music Videos

Conceptual videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. This unusual content is an attraction to many consumers, which draws them in. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen. No particular genre or type of music is more likely to use concept videos, in fact a range of artists covering all genres have used concept/ art based videos. The audience does not only watch what is going on but it often makes the audience think about eg the actions that a dancer might do and what you can understand from it. However some people find them confusing and often random because the audience sometimes gets confused as we don't know what is going on. It requires thinking not just common sense.

Narrative Music Videos

A song with a narrative based music video the song includes a narrative story of the lyrics/ words being acted out in some way. This style relies on imagery to produce a story for the audience to follow and some narrative videos include clips from films that the song has been featured in. This seems to be used a lot in slower songs, and often tend to be love stories. Narrative music videos. This might be the artist or lead vocalist of a band, but it is usually an actor as the artist or band would be performing the song. A purely Narrative music video would show no singing and will have a beginning, middle and end. The story may not show everything, like a movie would, but important parts of the actors life.

Performance Based Music Videos

A Performance based music video shows the artist or band performing. Although the artist or band doesn’t have to move and dance, if they are singing, or playing their instrument, than the music video is Performance based. This style of video uses the band/artist/group throughout the majority of the production and the artist, band members are often miming the words to the song. The genre of music where performance videos are common is indie and rock. The costing on this type of production are also most likely to be the lowest as the producers are in effect giving the audience the most realistic image of the band as it is only the band they are showing. The downside of this is that the band will need to be relatively established to pull off the video, or else interest will become saturated.

Research/Case Study

In today's lesson, we were given the opportunity to think about the songs that we might want to make a music video for. Our task was to look at three case studies that must be linked to our genre of choice. For me, as I have already done some research during the summer holidays, this shouldn't be a problem. However, I will look at more music videos just to get a better grasp on how to edit my music video when the time comes. Hopefully I will be able to learn many techniques so I can become flexible during the production of the music video.

Quick Research on Some Songs and Genres

During the summer holidays I brainstormed some ideas and researched some songs that did not have any music videos. I have also researched different editing techniques such as fast cutting rates and strobe effects. To conclude, I feel that with the research that I have done on the potential genres that I have done research on, I can be creative when it comes to the actual production of the video.  

Production Schedule