Case Study 1 - Ariana Grande - Problem ft. Iggy Azalea

Ariana Grande featuring Iggy Azalea – Problem Synopsis – Female empowerment. Moving on from a boyfriend. Performance Based. Themes/Motifs – 60s – Dress, hair, make up, backdrop/green screen, editing/SFX. Retro, love, Contorted street dance Ariana and Iggy – representations Young, cute, sexualized, 2 shot: female empowerment. Men chased women. Fast cutting rate. Big close ups – Ariana/guy/whispering Audience = young girls